Ryder founder Greg has enjoyed a decades-long career in hairdressing and has a close relationship with the fashion industry. In addition to running Ryder, he has devoted much energy to fashion shows and photographic work for both iconic and upcoming New Zealand fashion brands. As long-time hair editor of Black magazine, he has produced dozens of original hair looks for every kind of editorial shoot. His signature style includes giving a fashion edge to wearable hairstyles, creating interesting new textures and working in a naturalistic but well-shaped way. He has an innate sensitivity to suitability and a real connection to the individual character of each head of hair. His passions include music, reading, photography, football (he is a rabid Arsenal fan), exercise and food culture. A young family, two dogs and a rampant sub-tropical garden keep him down to earth and on his toes at the same time.