July 2nd, 2010

Elumen by Goldwell – Ammonia Free Colour

 

 

Here at Ryder, like most people we are  interested in how we can reduce chemical exposure in our lives.   There is a now a great consumer  desire for more natural hair products, including hair colour. Hair companies are investing millions in the race to develop hair colour  that does not contain any known  potentially harmful chemicals but will also perform to the levels of colour coverage, condition  and shine factor that we currently enjoy. It would be great to be able to claim that we have a fantastic  all-natural hair colour that will colour as well as the colour that we currently use. But that doesn’t exist yet. 

One step along the way is the introduction of Elumen by Goldwell.  Elumen  is an ammonia and peroxide free permanent hair colour that delivers fantastic colour vibrancy with healthy hair results. It has colour brilliance, vivid gloss and superb durability without compromising the hair structure.

This is a specialised and concise colour range that is tailored to certain types of colour service so if it is of interest to you, ask one of our colourists  if it would be a suitable choice for you.