May 21st, 2010

STOLEN GIRLFRIEND’S CLUB – ‘LIFE’S A BEACH…. WATCH OUT FOR CRABS’ S/S 2010

The Ryder Creative Team recently travelled to Sydney to do hair for Stolen Girlfriend’s Club at Rosemount Australian Fashion Week with the support and assistance of Kms California.

Quote from Stolen Girlfriend’s Club

“So we are cutting back to our roots with this SS10 collection ‘Life’s a Beach….Watch out for Crabs’. We love the title as most people will automatically think of STD’s,  even though there is a deeper meaning involved.  Sometimes life is going according to plan, everything is perfect and then out of nowhere something happens and you’re knocked off your perch….see I told you it was deep…

Anyways!

It will be exactly 5 years to the day when we show at RAFW. What a journey it has been so far! we surfed, we stopped, we became fashion snobs, we snobbed fashion snobs, we drank, we smoked, we laughed, we cried, we loved, we lost love and somewhere in there we created a brand and learnt how to make clothes and how to run a business that has staff!

We have all come from surfing backgrounds so it seemed quite fitting to find (some) inspiration from the beach.  You’ll find a relaxed ‘surf’ vibe happening but there’s also quite a modern futuristic feel with a touch of tribal, to create a juxtaposition of hard & soft.  The contrast that we love so much!  The tribal part comes from the thinking of surf gangs/tribes that spend most of their life on the beach.  And that’s all that we’re saying!”

HAIR BRIEF

 

The brief from the designers was for a look that was beautiful and tribal and that had a sexy rock and roll feel which is totally the Stolen Girlfriends aesthetic.

 

It was decided that the hair should be quite skinny to the head and have a quite grunge-y looking loose wave that had a matte product texture that was separated and free in order to animate the beach gang story.

 

To begin, Kms California Flat-Out Hot-Pressed Spray was applied to the first 6-8 inches of the hair from the scalp and flat-irons are used to make the hair look very flat to the head from about the ear and above. The hair was centre-parted.

 

Below the ears, if the model’s hair was  wavy or curly it was  relaxed with a tong on a suitability and aesthetic basis. If the model’s hair was straight, then some movement was applied with a tong.

Below the ears the hair look was  skinny and not wide.

 

3 small plaits were created which didn’t emanate entirely from the scalp. They were initially loose and then got tighter. At the end of each braid, a dyed feather was  attached by tying embroidery thread around it. These 3 plaits were positioned as follows:

2 are placed on one side of the head towards the front.   One is forward of the ear and the other is placed behind it. The final plait is placed on the opposite side at the nape.

The plaits and feathers were swinging and moving around when the model walked and will animated the tribal feeling.

The hair was completed by a liberal application of Kms California Hairplay Clay Crème for separation and the right amount of rock n roll toughness.